Cut a California law firm’s cost per signed case by 90%.
Google and Meta ads that bring in customers now, backed by SEO, AI-search visibility and a real marketing strategy that keep them coming. Built for businesses that need booked customers, not impressions.
Before and after
A California law firm, Google and Meta paid acquisition.
Results vary by market, offer and budget.
Two ways to work together
Paid Media
Hands-on management of your Google and Meta ads, built around cost per customer, not cost per click.
- Account audit and rebuild
- Campaign management and testing
- Conversion tracking set up correctly
- Monthly report in plain numbers
Fractional CMO
Senior marketing leadership without the full-time salary. Strategy, budget and the people executing it.
- Channel strategy and budget allocation
- Paid, SEO and AI-search (GEO/AEO) roadmap
- Vendor and team oversight
- Weekly strategy call
How it works
Free audit
A 30-minute review of your current ads, website traffic and marketing. You get the three biggest leaks, whether or not we work together.
Rebuild
Tracking, targeting and offers rebuilt around what a customer is actually worth to you.
Scale
Spend moves to what's working. You see cost per customer every month.
Sarah Durham
I lead marketing in-house for a California law firm, where I took cost per signed case from five figures to about $1,000, and have worked in marketing and sales across industries for over 8 years.
Before that I produced for Netflix documentaries and Funny or Die, so the ads I run are built to be watched, not skipped.
Topout takes on a small number of clients at a time. You work with me directly.
Find out what your ads are really costing you.
Book a free 30-minute audit of your current ads, website traffic and marketing.
Book your free auditOr email sarah@sarahdurhamcreative.com